Category Archives: Advertising

Get Hooked

fishing lure and mailing tubeDirect mailer for Fujitsu internal sales team. Artwork printed in four color, two sided on bright white cover stock and rolled up into a clear mailing tube with red end caps. The direct mailer also included a custom fresh water fishing lure for additional interest. Also developed a companion landing page for the sweepstakes entry element for this campaign as well that leveraged the same graphics for consistency.

Front:

Fujitsu Get Hooked Direct Mailer - Front

Back:

Fujitsu Get Hooked Direct Mailer - Back

Landing Page:

Landing page screenshot

ROLE
Creative Direction
Web Design
Graphic Design

SOFTWARE
Adobe InDesign
Adobe Photoshop
Adobe Dreamweaver

Stonetech Professional

Fast growing manufacturing company needed to bring marketing and design in house. Responsible for everything printed, including all marketing materials, packaging, web site, advertising, collateral, and retail displays.

Established and maintained all long-term vendor relationships related to marketing department. Decide which vendors are best suited to complete each project by past performance, project goals and budget. Direct team of freelance designers to complete multiple projects on time and within budget. Key to complete packaging redesign of core product and image upgrade, retail point of purchase display, and major improvements in developing brand equity.

ROLE
Creative Direction
Graphic Design

SOFTWARE
Adobe Photoshop
Adobe Illustrator