10 Questions for every new project

Ten Questions I ask before starting any new project:

1. What is your budget?
2. What is your time frame?
3. What is the main purpose of your web site?
4. How many pages do you need?
5. Do you have any text, images, links, source files?
6. How often do you want to update your site?
7. Any new functionality required?
8. Any specific keywords required for search engine optimization?
9. How well is the site doing now?
10. What key metrics are you using now to measure the success of the web site?

McClintock Design can help you with the following:

• Online marketing
• Web Design
• User interface and navigation design
• Improving the overall user experience
• Web Data Analytics using Google or WebTrends
• Social Media consulting, strategy and site integration
• Google AdWords account management and optimization
• Online search campaigns
• Online advertising
• Retargeting visitors
• Campaign tracking
• Email blasts
• Sell more

Note: Keeping your web site updated is very important as bad links and “coming soon” pages are a bad experience for visitors and potential buyers. Even if a visitor does not purchase from the web site they are still having an “experience” with your brand. The goal should be to make that experience as positive as possible.

Call me at 1-888-720-9203 or email scott@blindog.com if you have any questions. I’d love to meet with you to discuss.

RECOMMENDED STARTING POINTS:

• Data analytics, Start tracking beyond just hits.
• Increase traffic with online advertising using Google, Yahoo, Bing keywords, display banners, emails, and traditional print ads and direct mailers.
• Search Engine Optimization, improve how the search engines see your site.
• Decide if you need a complete redesign or if can you make small tweaks.
• Site promotions, short term campaigns to drive conversions. Trial offers, rebates, discounts, coupon codes, and sweepstakes.