ROLE
Creative Direction
Site Architecture
Graphic Design
Digital Photography
GUI
Everything

LUCKY BRAND JEANS
New to online ecommerce Lucky Brand Jeans was having difficulty successfully selling jeans through the Internet site previously developed. I Completely redesigned the site from the ground up.

Created and developed a new customer centric site architecture to simplify the searching and order process. Redesigned the main navigation element to highlight the product categories.

Created, developed and defined new page layouts to reduce page clicks, show the intricate details of the products and increase up sells. All product shots includ large front & back, multiple close ups of logos, buttons, zippers, labels, and embroidery.

The goal of the redesign was to sell more jeans while continuing to build the "Lucky" brand. The relaunch was extremely sucessfull.

SOFTWARE
Adobe Photoshop
Adobe Image Ready
Adobe Illustrator
Macromedia Dreamweaver
Alaire Homesite
Microsoft Visual Interdev