ROLE
Creative Direction
Site Architecture
Graphic Design
Digital Photography
GUI
Everything

SHOPSPORTS.COM
NIKE CONCEPT SHOP
ShopSports.com a leading e-commerce site is one of few online retailers authorized to sell NIKE products. In an effort to highlight this special relationship the NIKE Concept Shop was developed.

I created a look and feel that was consistent with the current NIKE marketing machine. I created and defined all page layouts, color pallet, animations, site architecture, and content. Featured item photographs were shot onset with a digital camera.

The site had to maintain a fresh hip look, yet continue to use the ShopSports.com main navigational elements. As a store within a store concept it included featured items pages, and a constantly changing inventory.

NIKE is extremely protective of who is allowed to sell shoes online. The Concept Shop was successfully in strengthening the relationship with ShopSports.com.

SOFTWARE
Adobe Photoshop
Adobe Image Ready
Adobe Illustrator
Macromedia Dreamweaver
Alaire Homesite
Microsoft Visual Interdev