ROLE
GUI - (Graphical User Interface)
Graphic Design
Look & Feel
Color
Layout

RESTAURANT EFFICIENCIES
San Francisco start-up looking for a graphical front end for application in development. Client had a brilliant business plan, talented programmers, and a working application. Only it looked terrible, was hard to use, and difficult to explain.

Application required two interfaces, Buyers, and Sellers. The target audience is produce growers looking to sell at the highest price, and restaurant managers purchasing perishable goods for the lowest price. I established two color palettes to easily separate the different audiences.

Created main navigation, defined a graphical user interface, developed application screen layouts, and look and feel of the online application. Goal was to produce a first generation product to secure first round funding. Which it did sucessfully.

SOFTWARE
Adobe Photoshop
Adobe Image Ready
Adobe Illustrator
Macromedia Dreamweaver
BBEdit
Fetch