ROLE
Senior Graphic Design
Project Management
Promotions
Daily Updates
Digital Photography
Site Architecture
GUI
HTML
Everything

SHOPSPORTS.COM
Created and developed the first HTML version of eCommerce Sporting goods site www.shopsports.com. I was instrumental in migrating existing AOL proprietary store front to standard HTML format allowing for a wider internet audience.

Defined, created and developed the homepage through three different versions. Designed template store layouts, modular featured item elements, promotional advertising opportunities, search results screens, product show item pages, customer care section, partner programs pages, Spanish and Portuguese versions for Latin America markets, a sports lounge and ultimately rethinking the whole shopping cart layout and process.

With over twenty different departments, called stores, within one sporting goods site each was uniquely different while remaining consistent with an overall ShopSports three frame look and feel. A store specific header across the top, navigational java applet in the left column, with featured products to the right.

The site today still uses the page layouts and standards I created. The graphics have changed of course.

Each store was merchandised regularly, featuring the latest great offer and special deals. Footwear and Golf consistently getting the most sales. Promotion of all stores was done through banner ads, print advertising, partnerships, and tenant relationships with MSN, AOL, YAHOO!, and others.

Result: Initially an online catalog for Copeland's Sports the web site became one of the highest grossing stores. Selling more shoes and golf equipment than some retail stores. Validating the idea that a low overhead online presence can outperform traditional brick and mortar retail.

Created new standards and goals for the web site. Each redesign pushing the boundaries of what consumers want and expect online. Increased traffic and sales through daily maintenance, promotions, special offers. Also established processes for automating image production techniques, and train a growing production staff.

SOFTWARE
Adobe Photoshop
Adobe Image Ready
Adobe Illustrator
Macromedia Dreamweaver
Allaire HomeSite
Microsoft Visual Interdev