ROLE
Creative Direction
Graphic Design
Illustration
Site Architecture
Site Management
GUI

VARSTREET.COM
Responsible for everything related to the web site www.varstreet.com. Daily updates, streaming video, datasheets, newsletter, promotions and forms. Primarily used to inform and sell potential users on the benefits of the solutions offered. Most importantly the FREE eBusiness Workplace.

I designed the main navigation with simple double rollovers that highlights the section and gives the user a short description. Created and developed all page layouts. Site used extensive ASP programming to allow quick navigation updates, and ease reuse of content.

The web site included downloadable .PDF versions of marketing materials, Flash quick tour, Flash demos, Quicklime and .AVI streaming videos, newsletters, and multiple request for more info forms.

I spent one year as the Creative Director for VARStreet. Working in-house to manage a variety of corporate and product marketing projects. Primarily responsible for the corporate identity, web site development, application GUI, and marketing materials.

All graphical elements were under my direction. Also managed third party vendors and freelance work. The ultimate graphic design "go to" guy. Brought design consistency and increased professional look and feel of the company.

SOFTWARE
Macromedia Dreamweaver
Macromedia Flash
Adobe Illustrator
Adobe Photoshop
Adobe ImageReady
Allaire HomeSite
Visual Source Safe