ROLE
Creative Direction
Graphic Design

VARSTREET.COM
- VARBusiness Ad
Full page print ad that ran in the September 2000 issue of VARBusiness. With the ad placement guaranteed for a right page the solution was to use a solid green column of color with reversed out text. The main image is a duotone, blurred back to create depth and visual interest.

Simple tag line "Channel Roadmap Unclear?" is used to quickly engage the reader. Definite hierarchy and page flow with the hook first, answer second, description third, contact info, fourth and logo last. Ad reads top left , down right hand side to bottom right.

Creative use of stock photography and color to further make the page stand out from the editorial content.

For more information about my role at VARStreet please see the VARStreet - Web Site portfolio page.

SOFTWARE
Adobe Illustrator
Adobe Photoshop