ROLE
Creative Direction
Graphic Design

VARSTREET.COM
- Channel 2001 Direct Mail Campaign
VARStreet sponsored guest speaker John Addison's free web seminar (webinar) "Get Big Results on a Tight Budget", plus a chance to win a FREE Palm V.

The campaign included direct mail postcards, flyers for the sales team, animated home page banner on varstreet.com, online sign up form, and lecture deliverables. Each piece was consistent and worked together to successfully promote the webinar.

I created and developed every piece of the program. Direct mailers were sent out to the VARStreet mailing list ahead of time. Followed up with an e-mail version one week before as a reminder.

The webinar was a huge success bringing in more attendees than originally targeted for.

For more information about my role at VARStreet please see the VARStreet - Web Site portfolio page.

SOFTWARE
Adobe Illustrator
Adobe Photoshop
Adobe ImageReady
Macromedia Dreamweaver
Allaire HomeSite
Visual Source Safe