www.blindog.com clients

Siemens
Lucky Brand Jeans
ShopFujitsu.com
WebTrends
VARStreet
ShopSports.com
Copeland's Sporting Goods
StoneTech Professional, Inc.
Graniterock
MicroAutomation
DemeterGroup
Pavia Day Spa
Loescher Landscape Design & Construction
East Bay Landscape
ePrize
CNET
Comm Partners
Metropolis New Media
Restaurant Efficiencies
San Luis Personnel Services
Shell Technology Group
Amazon.com
AOL
ESPN.com
Nike
Brooks
MSN.com
Yahoo!
Inktomi
KickFire
Doodlemania
Fujitsu
Aptech
Iomega
3Com
impulse!
Netcentives
e-centives
Powersim
Biesek Design
Daniel Sweet Design
Electrical Socket Productions
Cal Poly Ethnic Studies Department
Riobosque.com
Ernest & Allen
Rob's Tee House
Schweichler & Associates
Barbeques Galore
Zymax
Quintron Systems

- www.luckybrandjeans.com
New to online ecommerce Lucky Brand Jeans was having difficulty successfully selling jeans through the Internet site they developed. With my help we completely redesigned the site from the ground up. Created and developed a new customer centric site architecture to simplify the searching and order process. Redesigned the main navigation element to highlight the product categories. Created, developed and defined new page layouts to reduce page clicks, show the intricate details of the products and increase upsells. The goal of the redesign was to sell more jeans while continuing to build the "Lucky" brand.

Result: Within a week of launching the new redesign Lucky Brand Jeans was selling more merchandise than expected. More than 100% increase. They opened a new warehouse in San Luis Obispo, CA to handle just the web site merchandise. Now one of Lucky Brand Jeans most successful stores. The URL is highlighted in retail stores, shopping bags, window displays, and merchandise. To date, this is my favorite project.
> See the portfolio

ShopFujitsu.com
- www.shopfujitsu.com
Redesign and maintenance of a million dollar ecommerce web site for Fujitsu Computer Systems that sells LifeBook notebooks and Stylistic Tablet PCs to North America.

Result: Basic example of an ecommerce web site that was not growing at the speed of technology. Implemented Web Trends on the back-end immediately to track on-line conversions and begin collecting data on what was working on the site, and fixed what was not working to generate revenue. Redesigned over thirteen layouts from the homepage to the thank you page. Increased shopping cart conversions 100% by optimizing the product configuration and check out process. Increased accessory up sells over 1400%.

Increased the effectiveness of monthly ad spend to kill off the losers and keep the winners, cut costs on under performing online ad campaigns and was able to explore new untried options while providing a minimum 3:1 ROI performance ration. Increased site revenue substantially without increasing departmental headcount or budgets.

VARStreet
- www.varstreet.com
Spent one year as the Creative Director for VARStreet. Working in-house to manage a variety of corporate and product marketing projects. Primarily responsible for the corporate identity, web site development, application GUI, and marketing materials. All graphical elements were under my direction. Also managed third party vendors and freelance work. The ultimate graphic design "go to" guy. Brought design consistency and increased professional look and feel of the company.
> See the portfolio

ShopSports.com
- www.shopsports.com
Created and developed the first HTML version of eCommerce Sporting goods site. Work to migrate existing AOL proprietary store front to wider internet audience. Managed multiple partnerships with major clothing manufactures to highlight products within the ShopSports online store. Directed and Managed relationships with highly visible internet portals sites to drive traffic through promotions, specials, exclusive offers and seasonal sales.

Result: Initially an online catalog for Copeland's Sports warehouse the site became one of the highest grossing stores. Selling more shoes and golf equipment than some retail stores. Validating the idea that a low overhead online presence can outperform traditional brick and mortar retail.

Created new standards and goals for the web site. Each redesign pushing the boundaries of what consumers want and expect online. Increased traffic and sales through daily maintenance, promotions, special offers. Also established processes for automating image production techniques, and train a growing production staff.
> See the portfolio

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