Category Archives: Portfolio

BurningAmp Festival Web Site

Web design and development for the new 5th Annual Burning Amp Festival – October 1, 2011. The DIY show for audiophiles and the general public who make their own equipment or are interested in making their own components. Bring your friends and fellow techies to check out this year’s displays of cool amps, speakers, and parts done by audio enthusiasts and DIY’ers from around the world.

Providing the web hosting and WordPress development for event organizers. Simple site with basic event related information and sponsorship elements.

Project Management
Web Design

Adobe Photoshop

Get Hooked

fishing lure and mailing tubeDirect mailer for Fujitsu internal sales team. Artwork printed in four color, two sided on bright white cover stock and rolled up into a clear mailing tube with red end caps. The direct mailer also included a custom fresh water fishing lure for additional interest. Also developed a companion landing page for the sweepstakes entry element for this campaign as well that leveraged the same graphics for consistency.


Fujitsu Get Hooked Direct Mailer - Front


Fujitsu Get Hooked Direct Mailer - Back

Landing Page:

Landing page screenshot

Creative Direction
Web Design
Graphic Design

Adobe InDesign
Adobe Photoshop
Adobe Dreamweaver


Campaign Goals
The original goal was to collect a two hundred email address and follow up with a targeted email blast when the Q series product launched. Email sign-ups quickly passed the original goal. Collected approximately 1800 email addresses after five weeks of running the teaser banner campaign on After removing duplicates and fraudulent data ended up with 1593 usable email addresses.


  • 32 orders
  • $82,740 incoming order revenue
  • 2.01% conversion rate
  • $2585 average order value
  • Original goal was 200 email address, collected 1593 email addresses
  • Campaign Cost $0

Teaser Banners:

Week-1 - LIFEBOOK Q banner

Week-2 - LIFEBOOK Q banner

Week-3 - LIFEBOOK Q banner

Week-4 - LIFEBOOK Q banner


Landing Page Screenshot:
The only purpose of the landing page was to collect an email address. Page included a daily countdown to the Q series product launch date.

landingpage for the LIFEBOOK Q notebook teaser campaign